Overview

Nova Nova (formerly Waffle House) is a creative gourmet brand that turns traditional treats—like waffles, snacks, and confectionery—into adventurous flavor experiences. When we designed their digital storefront, our goal was to weave their playful, culinary curiosity into every pixel, making browsing feel like a discovery, not just shopping.

Our Approach

  • Inviting Hero & Storytelling Tone: We began with a warm, narrative-led hero section that invites users on “a journey of curiosity and taste,” echoing Nova Nova’s brand voice.
  • Organized & Tempting Navigation: Categories like Try Me – Signature Box, Best Sellers, Waffles, Chocolate & Confectionery, and Gifting were showcased prominently—simplifying exploration of delicious options.
  • Emotional Brand Connection: The “About Us” text highlights the brand’s origin story—how a love for waffles sparked a brand that’s always chasing flavor excitement. This narrative was placed to emotionally connect with users.

Nova Nova - E-Commerce Store

For NovaNova, designed a clean and modern eCommerce experience that highlights their contemporary fashion line. The goal was to create a digital storefront that feels as stylish as the products themselves. With bold visuals, intuitive navigation, and a responsive layout, the website offers customers a seamless shopping journey. Every detail—from product display to checkout flow—was crafted to reflect NovaNova’s trendy and youthful brand identity while ensuring fast performance and easy scalability.

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Launch Project