Designing Karagiri’s online presence was not just about making an eCommerce site, it was about carrying forward a story that is centuries old. Karagiri works closely with Indian artisans and weavers, and the moment we learned about their journey, we knew the website had to feel as authentic as the craft itself.
For us, the real challenge was simple but powerful:
How do you bring the richness of Banarasi, Kanjivaram, and Paithani sarees onto a digital screen, without losing their soul?
How We Shaped the Experience
Homepage that tells a story – The first fold was designed to reflect elegance and warmth. Big visuals of sarees, subtle fonts, and carefully placed CTAs created an inviting experience where users feel they are entering something premium, not just another shopping site.
Navigation made effortless – With thousands of products, browsing can get overwhelming. We designed a mega menu that lets people shop by weave, fabric, print, or color. It feels smooth, natural, and saves a lot of time for buyers.
Products that feel alive – Every product card was designed to do justice to the fabric. Clean thumbnails, hover-based quick views, clear pricing, and star ratings made the grid not just beautiful, but also trustworthy.
Adding a human story – Beyond sales, we wanted people to know the heart of Karagiri—the weavers. Dedicated sections were added where their story, culture, and tradition are celebrated. This way, every purchase feels personal, not transactional.
Guiding the customer – Not everyone knows the difference between a Banarasi and a Kanjivaram saree. To help, we built a fabric guide that makes the shopping journey educational, friendly, and confidence-boosting.
The Outcome
The website became more than a shop—it became a bridge between craft and customer. For us at Big Meta Solutions, it was a proud moment to see how design could honor tradition while making it accessible worldwide.
In the end, the design wasn’t just about pixels and layouts, it was about respect—for artisans, for heritage, and for the customer’s journey.
