Overview
GenRage, a vibrant streetwear brand rooted in India, champions urban fashion with a rebellious flair. Our vision was to design an e-commerce platform that blends youthful energy with effortless usability—reflecting GenRage’s “fashion-forward, sustainable, high-quality, budget-friendly”

Our Approach
We crafted a design that speaks directly to GenRage’s dynamic audience:

  • Bold Navigation & Branding: A mega-menu organizes categories like “Tops,” “Bottoms,” “New Arrivals,” and “Basics,” making it easy to find your vibe—whether you’re hunting for baggy pants or baby tees.
  • Impactful Hero & Featured Collections: The homepage showcases striking visuals and urgency—banner alerts like “Up to 60% Off” and “Loved by 200,000+ Happy Customers!” create excitement and credibility.
  • Product Showcases with Edge: Items like baggy pants and oversized tees are presented with clean product cards—seamlessly blending pricing, discounts, and “Choose options” CTAs to drive action.
  • Trust & Convenience: Elements like “Free Delivery,” “Easy Exchanges,” and a transparent 72-hour exchange policy (with a small ₹99 pickup fee) reassure customers and reduce friction.